Tide To Go Rebrand Concept
For a class project, I was tasked with rebranding the Tide To Go portable stain remover so that it appeals to a younger audience, specifically college students. By making the logo and packaging brighter, sleeker, and simpler, I believe it will receive more attention from younger consumers. Additionally, by giving out samples on college campuses and having a larger presence on social media, Tide To Go will have much better brand recognition among college students.